Media Exposure Powers Book Launches

Founded in 1997, Smith Publicity has evolved from a one-person operation run in a bedroom office to one of the leading book publicity agencies in the world.


Discoverability is a crucial concept in book promotion, and if you're an author, it's something you want to have to work for you. A publisher, marketer, or literary agent will all tell you that for books to sell, they need to be discovered by target readers. Few if any books are for everyone, but when news of them reaches a group of interested readers, they can begin to sell steadily. It's why when books are launched, and it's crucial to have a well-planned publicity program underway. Media exposure is one of the most effective ways to reach target readers – and it's also brilliant content for your website and social media.

Given the immense competition today in the bookselling marketplace, successful book marketing campaigns require many tactics. For example, well-followed author social media can be an excellent way to augment a traditional media campaign. An author's website is also essential because fans/prospective readers and the media alike will check online for more information. Having the right content like a dedicated web page for your book, author bio, images, links to press coverage, and perhaps a press release about the book are good ideas. The goal is to make people more interested.

The vastly changed media landscape these days is thanks to the internet, and coverage in influential blogs and appearances on high-quality podcasts now happens in place of yesterday's newspaper articles and radio interviews. The internet is about niche audiences, and when you reach people with a high degree of interest in your book topic, they may order copies. At the same time, the traditional media coverage that you do earn becomes excellent content to repurpose on the internet. Articles and TV interviews can be linked from your social media and website. They confer stature in your book.

Also, don't forget the power of video-sharing websites. It's only wise to launch your own channel if you have the time to make videos. But appearing with others of the right quality and topic interest can bring significant additional exposure to potential book buyers. Each book and author are unique, and what works for one person will be different for another. If you have the budget to work with a professional publicist, they can help guide you through making a marketing plan. Because you'll need many aspects to succeed, they need to be well-coordinated and work together effectively.